Apple Watch
Series 9

Apple Watch
Ultra 2

Apple Watch
SE

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Nike

Apple Watch
Hermes

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Apple Watch

To wear it is to love it.

Get to Know Apple Watch.

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New Pride Edition Band

Let your light shine.

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Fitness

Every move counts.

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Health

Knows you by heart.

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Connectivity

The right call for
staying in touch.

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Safety

Good help is.
easy to find.

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Personalization

Make it you-nique.

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Adventure Ready

Go the Ultra mile.

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Family Setup for Apple Watch

Great for kids who don’t have an iPhone yet.

Explore the lineup.

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Apple Watch SE

All the essentials.
Light on price.

From $249 or $20.75/mo. for 12 mo.*

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44mm or 40mm
aluminum case

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Retina display
up to 1000 nits

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S8 SiP
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Siri
Find iPhone

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High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications

Up to 18 hours
Low Power Mode
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Apple Watch Series 9

Powerful sensors,
advanced health features.

From $399 or $33.25/mo. for 12 mo.

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45mm or 41mm
aluminum or stainless steel case

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Always-On Retina display
up to 2000 nits

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S9 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17

ECG App
High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications

Up to 18 hours
Up to 36 hours in Low Power Mode18
Fast charging

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Apple Watch Ultra 2

The More rugged
and capable.

From $799 or $66.58/mo. for 12 mo.

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49mm
titanium case

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Always-On Retina display
up to 3000 nits

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S9 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17

ECG App
High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications

Up to 36 hours
Up to 72 hours in Low Power Mode18
Fast charging

Why Apple is the best place to buy Apple Watch.

Save with Apple Trade In.

Get $170–$630 in credit toward iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.

Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments.

Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Shop live with a Specialist

Let us guide you live over video and answer all of your questions.

Get to know your new iPhone

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Explore a shopping experience designed around you

Use the Apple Store app to get a more personal way to shop.